12 Free Tools

Free tools for people
who buy traffic.

The calculators, builders and checkers we use every day to plan, track and judge paid campaigns. Free, no sign-up, and everything runs in your browser, so your numbers never leave your device.

Paid ads

Plan, track and judge paid campaigns.

Ecommerce & DTC

ROAS & Break-Even Calculator

Find your break-even ROAS, maximum CPA and true profit per sale before you scale ad spend.

Break-even ROAS & max CPA
Target ROAS for your margin
Actual ROAS, POAS & profit

Open tool Paid Ads

CPM, CPC, CTR & CPA Calculator

Enter the numbers you know and get the rest: CPM, CPC, CTR, conversion rate, CPA, clicks and spend.

Fill in any known values
Calculates the rest automatically
Flags numbers that don't add up

Open tool Tracking

UTM Builder with Ad Platform Presets

Build tracking links with the right dynamic parameters for Meta, Google, TikTok, Taboola and more. Single or bulk.

Meta, Google, TikTok, Taboola & more
Dynamic parameters built in
Bulk tagging & CSV export

Open tool Paid Ads

Ad Copy Length Checker & Preview

Check headlines and descriptions against Google, Microsoft, Meta, TikTok and LinkedIn limits, with a live ad preview.

Live character counts
Google search & Meta feed previews
Truncation warnings

Open tool Native Ads

Native Ad Preview Tool

See your headlines and thumbnails inside a mock "sponsored content" widget before you launch on native networks.

Grid, list & mobile feed widgets
Thumbnail crop check
Images stay on your device

Open tool Growth

LTV:CAC & Payback Calculator

Work out customer lifetime value, your LTV:CAC ratio and how many months it takes to earn back what you paid for a customer.

Subscription or repeat purchase
LTV:CAC ratio & payback period
Max affordable CAC

Open tool

Landing pages & CRO

Turn more of your clicks into leads and sales.

Lead Generation

Lead Gen Funnel & Ad Budget Calculator

Work backwards from your sales goal to the leads, clicks and ad budget you need, and see what a better landing page is worth.

Leads, clicks & budget for your goal
Cost per lead & per customer
Landing page what-if comparison

Open tool CRO

A/B Test Significance & Sample Size Calculator

Find out whether your test winner is real or random, and how much traffic you need before calling it.

Statistical significance & uplift
Sample size per variant
Estimated test duration

Open tool CRO

Landing Page CRO Scorecard

Answer 20 quick questions about your landing page and get a conversion score with a prioritised list of fixes.

20-point landing page audit
Score out of 100
Prioritised fix list

Open tool

SEO & AI search

Help Google and AI assistants understand your business.

SEO

Local Business Schema Generator

Generate LocalBusiness JSON-LD schema with opening hours, service areas and FAQs, ready to paste into your site.

30+ business types
Opening hours & service areas
Optional FAQ schema

Open tool AI Search

llms.txt Generator

Create an llms.txt file that gives ChatGPT, Claude, Perplexity and other AI assistants a clean summary of your site.

Follows the llms.txt format
Sections & key links
Copy or download

Open tool

Email

Small things that make every email look professional.

Email Signature Generator

Make a clean, professional HTML email signature for Gmail, Outlook and Apple Mail in a couple of minutes.

3 layouts & your brand colour
Works in Gmail, Outlook & Apple Mail
One-click copy

Open tool

Private by design

Calculations run in your browser. Nothing you type or upload is sent to us or stored.
Share your results

Most tools save their inputs in the link, so you can send a filled-in calculation to a client or colleague.
Free, no sign-up

No email gate, no trial, no catch. Use them as often as you like.

More free stuff

Need a landing page to send that traffic to?

Free download · No sign-up

10 advertorial landing pages,
yours free.

The pre-sell pages we use for native and social traffic: breaking news, listicle, buying guide, expert interview, product comparison and more. Each one is lightweight HTML with a built-in CTA availability checker, ready for affiliate, lead-gen and ecommerce offers.

Under 65 KB of code, no frameworks
One config file to edit
Availability checker modal
Cheat sheet & 15-chapter playbook

Browse the templates See a live example

Home services · $49 each

Landing pages that book
estimates for contractors.

Ready-made lead generation pages for roofers, HVAC, plumbers, electricians, painters, landscapers, handymen and window & door companies. No WordPress and no monthly fees. Edit one file and start taking leads.