Free Templates
10 editorial-style templates for native ads and direct response. Each one is plain HTML, CSS and JS with no build step. Edit config.js, swap the images and upload.
Site name, product, CTA link and colours all set in config.js.
Animated "checking availability" modal, or a separate page.
A fixed CTA bar that hides itself near the footer.
Mobile-first, no frameworks, no build step.
10 Styles
Each style tells the same story differently: a news report, a checklist, a side-by-side test or an expert's opinion. Pick the one that suits your traffic source and how warm your audience is. They all run on the same kit, so once you've set up one you know how to set up the rest.
The example copy is written around wellness products, but the layouts aren't tied to a niche. Swap the headline, images and offer and they work for:
These free advertorial templates are made for affiliate marketers, performance marketers, growth marketers, media buyers and direct response agencies. Use them as pre-sell pages and bridge pages between a native ad or social ad and the offer. They're built for traffic from Taboola, Outbrain, MGID, Meta, TikTok and Google, for CPA and lead-gen offers, and for ecommerce funnels where a warm-up page beats sending cold clicks straight to a product page. Launch a new angle in minutes, split-test formats against each other, and scale the winner.
CTA availability checker
Every CTA opens an animated "checking availability… verifying eligibility…" step before sending readers to your offer. It adds anticipation and filters out casual clicks. You can edit the steps, and run it as a modal or as its own page.
Looks like editorial, not an ad
Mastheads, bylines, breadcrumbs and captions make the page read like content, which keeps cold native traffic on the page.
Local-edition tokens
Set a city, region or edition in config.js and it fills in wherever the page mentions the reader’s location, so you can run one page per market.
Compliance built in
Each page has an advertorial label, a disclosure bar and a disclosure note ready to go.
Hover a screenshot to scroll the page, or open a live preview and click any CTA to see the checker.
Blazing fast
Every paid click that bounces while a page builder loads is money gone. These pages are hand-written HTML, CSS and a small vanilla JS file, with no frameworks, page builders, jQuery, tracking scripts or web fonts. Add compressed images and they load almost instantly on a 4G phone, which is exactly where native and social traffic arrives.
A traditional newspaper feature with serif headlines, a sidebar of offer and trust blocks, pull quotes and a FAQ accordion. A safe all-rounder for most offers.
ZIP · 16 KB
A live-coverage look with a sticky breaking banner, a scrolling ticker and a timestamped live feed that updates itself on page load. Good for time-sensitive angles.
ZIP · 17 KB
A numbered "7 things to check" article that walks the reader through a buying checklist and places your offer as the product that clears every point.
ZIP · 15 KB
A six-section consumer guide with stat cards, expert criteria, product score cards with a top-pick badge, an editor’s recommendation and a reader FAQ.
ZIP · 20 KB
A head-to-head review of four products with a comparison table, a highlighted winner column, pros and cons for each and a sticky sidebar with the editor’s pick.
ZIP · 17 KB
A 30-day test report covering why the test was run, the criteria, a methodology table, a week-by-week timeline and scored results.
ZIP · 17 KB
A magazine-style personal story in a narrow serif column: context, turning point, routine, results, then before-and-after panels leading into the offer.
ZIP · 15 KB
A two-column Q&A with a featured-expert credentials card, sidebar credibility blocks and quotable pull quotes. Lends the offer borrowed authority.
ZIP · 15 KB
Opens with an alert ribbon from a "consumer desk" and frames the problem as common mistakes, then gives a practical checklist, a before-and-after section and the offer.
ZIP · 14 KB
A long research explainer that includes everything: multiple image and caption blocks, pull quotes, mid-article and final CTA boxes, and a sticky offer bar.
ZIP · 17 KB
Free Guides
The templates give you the layout. These two PDFs explain the structure, headlines and funnel strategy behind them.
A one-glance reference covering the basic advertorial structure, high-CTR headline patterns with examples, and the ideal page layout. Keep it open while you write.
A practical guide to building high-converting advertorial campaigns: structure, headlines, trust signals, CTA placement, layout blueprints, funnel architecture, native ad angles and scaling.
Each zip is a self-contained folder with index.html, availability.html, config.js and an assets folder.
Set your site name, product name and CTA URL. Then replace the placeholder images and body copy in index.html.
Drop the folder on any web host or CDN. It’s static HTML, so there’s nothing to install.
The templates are labelled as advertorials and include disclosure blocks. Keep them in place, and check that your copy follows the advertising rules of your ad network and region.
config.js with your site name, product name and offer link, swap the images, and upload the folder.availability.html).We write, design and test advertorial funnels for direct response brands.